Nos boutiques

Au coeur de la Boutique.

Deep in the heart of the Boutique…
A pulsating boutique…like a beating heart!
Following the highly publicized new Passionata ad campaign by David LaChapelle, a very hot show at the Crazy Horse Cabaret as well as a playful and colourful website -supported by a buzz campaign organized by Europe’s most influential bloggers - Passionata is taking a further step by opening its own outlets, with the intention of creating its own colourful universe mixing extreme femininity with joie de vivre. “A throbbing, stimulating and attractive place which vibrates with emotions and aims at triggering impulse purchase.”

A pink and chocolate boutique…
… designed like a beating heart to entice shoppers to come in.
In the shop window, thin translucent slats serve as filters from the outside world and structure the space. Hyper-realistic mannequins - straight out of a Passionata lingerie show - invite shoppers to enter the world of Passionata.

A polysensorial chamber…
A transitional space between the outside world and the world of Passionata – with specific lighting, music and subtle powdery fragrance - transports the shopper into the sensual and feminine world of the concept store.

A mini-sized, curvaceous and voluptuous space….
Feminine shapes, a touch of sex appeal and an inordinate taste for seduction come together in a small intimate space: a cross between a chic cabaret and a boudoir which invites women to try a new shopping experience.

Fitting rooms conceived as true dressing rooms…
Both secretive and welcoming, they feature heavy pleated velvet curtains, studio mirrors framed with flattering light bulbs and a tiny confessional window which enables women to discreetly ask for their size; these are a few tricks to make fitting easier.